Corporate identity is the core of every business’s image. It determines how customers perceive your company and how you stand out from competitors. From your logo to the high-quality printing of all your communication materials, every detail contributes to building a strong and recognizable brand.

In the world of graphic design, images and graphics can be created and stored in various formats. The two most common formats are vector and bitmap images. While both types serve distinct purposes and offer unique advantages, understanding their fundamental differences is crucial for choosing the right format for your project.

Choosing the right printing technology is critical to the success of any creative project. The two dominant methods in the market are digital printing and offset printing. Each has unique features, advantages, and limitations, making them suitable for different needs. Let’s break down these two methods to help you make the best decision for your next project.